>history of acer computer brand



Acer was founded by Stan Shih (施振榮), his wife Carolyn Yeh, and a group of five others as Multitech in 1976, headquartered in Hsinchu City, Taiwan.

It began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. It produced the Micro-Professor MPF-I training kit, then two Apple II clones; the Microprofessor II and III before joining the emerging IBM PC compatible market—and over time becoming a significant PC manufacturer. The company was renamed Acer in 1987.

In 1993, Acer posted record profits of $75 million; 43 percent of that year’s net was generated by the DRAM joint venture, considered “the most efficient in the DRAM industry” by some observers. Total sales grew to $3.2 billion in 1994, and net income increased to $205 million, as Acer America turned its first annual profit in the 1990s. From 1994 to 1995, Acer advanced from 14th to ninth among the world’s largest computer manufacturers, surpassing Hewlett-Packard, Dell, and Toshiba.

In 1995, the Aspire PC was unveiled. In 1996, Acer expanded into consumer electronics, introducing many new, inexpensive videodisc players, video telephones, and other devices to boost global market share,[3] and in 1997extended its laptop efforts by buying Texas Instrumentsmobile PC division.

[edit] Spinning-off

In 1998, Acer reorganized into five groups: Acer International Service Group, Acer Sertek Service Group, Acer Semiconductor Group, Acer Information Products Group, and Acer Peripherals Group. Two years later that corporate restructuring did not appear to have made a significant impact on the company overall, and stock prices were falling. Shih restructured again. To dispel complaints from clients that Acer competed with its own products and to alleviate the competitive nature of the branded sales vs. contract manufacturing businesses, Shih spun off the contract business, renaming it Wistron Corporation. The restructuring resulted in two primary units: brand name sales and contract manufacturing. The restructuring also resulted in Acer breaking off several of its smaller operations, including semiconductor design, consumer electronics, and liquid-crystal displays.[5]

Early signs indicated that the spinoff strategy had worked well, especially in Europe, where Acer became a popular PC brand. In 2003, company sales increased 48 percent to $4.6 billion, and helped Acer surpass Japan’s Toshiba and NEC, making it the world’s fifth largest maker of PCs.[5]

Acer increased worldwide sales while simultaneously reducing its labor force by identifying and using marketing strategies that best utilized their existing distribution channels. By 2005, Acer employed a scant 7,800 people worldwide. Revenues rose from US$4.9 billion in 2003[6] to US$11.31 billion in 2006.

Acer’s North American market share has slipped over the past few years, while in contrast, the company’s European market share has risen.[7]

On 27 August 2007, Acer announced plans to acquire its US-based rival Gateway Inc. for US$710 million. Acer’s chairman, J.T. Wang, stated that the acquisition “completes Acer’s global footprint, by strengthening our United States presence.”[8] Included in this acquisition was the eMachines brand.

In January 2008, Acer announced that it had acquired a controlling interest of 75% of Packard Bell.[9]

In 2009, Acer acquired: E-TEN and 29.9% of Olidata.

In October 2009, Acer passed Dell as the world’s number 2 PC maker.[10]

In August 2010, Acer and Founder Technology signed a memorandum of mutual understanding to strengthen their long term PC business cooperation.

April 29, 2010[11]

  • Acer announced revenue in Q1 rose 36 percent year-on-year to NT$162.1 billion (US$5.2 billion) and its net profit increased 63 percent to 3.29 billion New Taiwan dollars (US$104.7 million); 27 percent of revenue comes from the U.S.
  • Gianfranco Lanci announced that Acer will launch 4 new smartphones by Q32010, and a series of “Internet Devices” by the end of May which will run version 4.0 of its Shell user interface.
  • According to Gartner and IDC, Acer now ranks #1 worldwide in notebook shipments.[12]

[edit] Operations

[edit] North America

Headquarters of Acer America at San Carlos St. San Jose, CA

Acer America Corporation, headquartered in San Jose, California, is a member of the Acer Group. Acer’s R&D, engineering, manufacturing and marketing operations in the United States and Canada are handled by Acer America. In September 1990, Acer acquired Altos Computer Systems, one of the top manufacturers of multi-user and networked Unix computer systems for commercial markets. In February 1997, Acer acquired Texas Instruments Mobile Computing business, including the award-winning TravelMate and Extensa notebook lines, making Acer the fourth-leading notebook manufacturer in the United States. In 2007 Acer acquired PC maker Gateway. The acquisitions marked Acer’s return to the US consumer market that it abandoned in 1999 after losing $45m struggling to build brand awareness. Acer America’s Canadian office, in Mississauga, Ontario, handles repair of Acer, Gateway, and E-Machine Notebooks and Desktop PCs for Eastern Canada. Acer has several facilities in Temple, Texas including a repair facility, a parts warehouse, and a call center. In the words of its Chief Executive, J.T. Wang, “Building a brand is very different in the US. The investment at the initial stage has to be very big—otherwise there is almost no impact”.[13]

[edit] Australia

The Australian subsidiary of Acer is Acer Computer Australia (ACA). The subsidiary was established in 1990, and is currently Australia’s third largest personal computer vendor, behind Hewlett-Packard Australia and Dell Australia and New Zealand. Acer Computer Australia has Australia’s highest overall market share in notebook PC and tablet PC sales. The company is also Australia’s leading PC vendor in government and education markets. Acer Computer Australia has 480 employees as of 2006.

[edit] India

Acer’s subsidiary in India is Acer India (Pvt) Limited, and was incorporated as a wholly owned subsidiary of Acer Computer International, Ltd. in 1999. It is a notable vendor in key segments such as education, desktop computers and low profile notebooks for education. The headquarters are in Bangalore, India.

[edit] Linux

Acer has shipped some of their notebooks and more recently netbooks, with various Linux operating system distributions including Ubuntu, Linpus, and Android (in a dual boot environment with XP). They have also launched a line of smartphones with Android.

[edit] Products

Acer Aspire 8920G Notebook

Acer Aspire 3610 Notebook

Acer Aspire 5520 Notebook

Acer Aspire 4520 Notebook

Acer Aspire One

Consumer Desktops

Business Desktops

Consumer Notebooks

Business Notebooks



Mobile phones

Home Network Solution

Computer displays

  • G Series
  • P Series
  • H Series
  • X Series
  • B Series
  • V Series
  • S Series
  • T Series
  • D Series
  • MO Monitor TV series



Servers and storage

  • Acer server F1 series
  • Tower series: T110 F1, T115 F1, T150 F1, T310 F1, T350 F1;
  • Rack series: R160 F1, R180 F1, R320 F1, R360 F1, R380 F1, R385 F1, R585 F1;
  • Blade series: B2x285 F1, B2x280 F1, B460 F1;
  • Gemini series: B1170 F1, B2170 F1, B2170t, B2175 F1
  • Acer storage series
  • N500 F1, N1600 F1, HNAS3080, GS2040, AMS2100, AMS2300

Other (discontinued devices)

[edit] Brands

[edit] Environmental record

In 2005, Acer published its first environmental report, for which the company used the GRI guidelines.[14] All of Acer’s tier-one suppliers have acquired ISO 14001 certification.[15] In October 2010, Acer dropped from 11th to 12th place out of 18 leading electronics manufacturers in Greenpeace’s Guide to Greener Electronics, with the same score of 4.1 points out of 10. The Guide ranks electronics makers according to their policies on toxic chemicals, recycling and climate change. Greenpeace praises Acer for its proactive support to improve the revised EU Restriction of Hazardous Substances Directive and its effort in toxic chemicals. In particular, the company scored maximum points for further restrictions of hazardous substances, and an immediate ban on BFRs, chlorinated flame retardants (CFRs) and PVC.[16] Acer’s new Timeline series notebook, Aspire 3811TZ, 3811TZG, 3811T, and 3811TG are free from PVC and BFRs and Acer aims to phase out these toxic substances in its personal and mobile computing products by 2011 backtracking from its prior commitment to eliminate them in all its products.[17][18]

[edit] Sponsorships

[edit] Sports

Acer sponsored the BARHonda Formula One racing team in the year 2000.[19] In 2001, Acer provided sponsorship to the Prost Grand Prix Formula One team, and the team’s Ferrari engines were badged as Acers.

Acer currently sponsors the Ferrari Formula 1 team and it’s Top Sponsor of FC Internazionale – Milano (Inter Milan) Football Club. From 2007 to 2009 Acer has been Official Supplier of FC Barcelona.[20] On 19 March 2007, Acer announced it will sponsor the Factory Fiat Yamaha Team for the 2007 MotoGP World Championship season. From 2009, Packard Bell (that it is part of Acer Group) is the sponsor of Yamaha Factory Racing Team.[21]

Acer also currently sponsors professional gaming team SK Gaming.

Acer has been Worldwide TOP Partners for both the Vancouver 2010 Olympic Winter Games and Singapore Youth Olympic Games. Acer will be TOP Partner of next London 2012 Summer Olympics.

[edit] Other

Acer Arena, at Sydney Olympic Park, NSW, is the largest indoor live entertainment and sporting arena in Australia. It was formerly named the Sydney Superdome.

Designed and constructed by Abigroup Ltd in conjunction with Obayashi Corporation, the venue is acknowledged by experts as equal to the finest indoor arenas in the world today.

One of the major venues for the 2000 Sydney Olympics and Paralympic Games, Acer Arena hosted artistic gymnastics, trampoline, the basketball finals and wheelchair basketball.

The $200 million complex was designed and constructed to set new benchmarks in urban design, access for people with disabilities, spectator comfort, operation efficiency and Olympic serviceability.

The project comprises three subsites:

  • Acer Arena, a 21,000 seat fully enclosed arena built under a ‘Build, Own, Operate & Transfer’ (B.O.O.T.) contract: $190 million
  • 3400 space car park designed for high volume traffic entry and egress under a design and construct contract: $25 million
  • Plaza and external works covering over 32,000m² under a management contract then converted to a lump sum: $25 million

Acer Arena was designed and constructed with very high environmental values and was awarded the prestigious national Banksia Award for Construction Practices in 1999.

source : http://en.wikipedia.org/wiki/Acer_Inc.


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